For Australian tradie owners doing $1M+
We find your first $100k, then build the systems that run the job without you. The business keeps growing. You get your life back.
Start with a free 30-minute strategy session. No pitch, no catch, and you walk away with a plan whether or not we work together. Come on as a client and I guarantee it: your first session finds at least $100,000, or you get your money back.
Free, thirty minutes, on Google Meet. No pitch and no obligation.
Identified opportunity over 12 months, not a promise of earnings. How it's worked out.
Still the one everything runs through?
Book a free strategy session. We work out why the job still runs through you, what to hand over first, and a realistic date you could be off the tools. No pitch, and the blueprint is yours either way.
Book your free strategy sessionFeatured in
Worked with
Four appearances on The Block. Past work through my businesses — not an endorsement of this program.
You've got blokes on the tools and the work keeps coming in. You're still the one quoting at night, fixing what came back, and answering every call.
Every one of those has a dollar figure attached to it. Most owners have never been shown theirs.
$310,000profit up, on the same turnover
“I’m home earlier, I’ve got my weekends back and I’m not waking up at 5am thinking about the business.”Mason P — electrician
I didn't come up through consulting and I've never worked in a bank. I was driving ambulances, the job was wrecking me, and I went and started something of my own.
First a landscaping business, built from nothing to seven figures — then I did it again with a second one. Then roofing, to multiple seven figures. Then DreamCourts, scaled to multiple eight figures and into one of the largest court builders in the country. In 2023 that got me named Young Entrepreneur of the Year — Melbourne first, then the national award.
Four businesses. Different trades, different crews, different sets of books. And underneath every one of them, the same handful of numbers deciding whether you make money or just stay busy.
That's what I do now. I work out why the whole business still runs through the owner, and hand him the plan to change it — then stay on while they do the work.
No twelve-month contract. No fluff. Four steps, from the first $100k to a business that runs without you.
Free, thirty minutes. Why the job still runs through you, what to hand over first, and a realistic date you could be off the tools — and you walk away with that blueprint whether or not we work together. A working session, not a sales pitch.
A structured pre-work pack covering money, sales, marketing and how the work actually runs. Your bookkeeper can handle the finance section.
Ninety minutes with your numbers on the table. You walk out knowing what's keeping you on the tools, what each of those is worth, and which three to fix first. This is the session I guarantee — and it's day one, not the finish. A hundred grand is what's sitting there before we've changed a single thing about how you run.
Written up in 48 hours. Three to five fixes, a dollar figure on each, in the order to do them. Then sixty days of support while you do it, in a room with other trade owners working through the same thing — blokes who'll tell you straight what worked and what didn't. The money comes first. Then we build the business so it runs without you on the tools.
“I’m not answering calls at night, I’m not working every Saturday and I can actually go away without the business falling over.” Tim C — custom home builder
Most coaching hands you a plan and wishes you luck. You get access to my in-house tech and marketing specialists — AI that answers the phone while you're on a roof, quotes chased without you, your systems finally talking, and every number that matters on one screen.
“Luke showed me the real problem wasn’t leads — it was what was happening inside the business.” Jason M — fencing & gates
Every coach in this game says they've been in the trenches. Here's mine.
Built two of them from nothing, both to seven figures.
Built and scaled to multiple seven figures.
Founded it and scaled it to multiple eight figures. Nationwide, 50 staff, market leader in the category.
Three industries, three crews, the same set of numbers underneath. That's what I bring to yours.
If you run a crew and invoice customers, you're in the right place. These are the trades I work with.
Not on the list? The numbers don't care what's written on the side of the ute. If you quote work, pay staff and chase invoices, the same problems apply — and they're worth the same money.
“I honestly didn’t realise how much the business was running my life until it stopped.” Mason P — electrician
Different trades, same problems. All figures and quotes are their own.
$270,000extra in the bank
“I stopped having to spend every night catching up on paperwork and chasing jobs. The biggest win? I can knock off and actually be present with my family.”Jason M — fencing & gates
$740,000extra profit inside a year
“I’m not answering calls at night, I’m not working every Saturday and I can actually go away without the business falling over.”Tim C — custom home builder
Four businesses, a national award, and a lot of courts built for people who don't accept second-rate work.
You get every dollar of your investment back. The guarantee is on our first session together — if I can't find $100,000 in there, I refund the session fee in full, no argument. One condition: it assumes the numbers you gave me were accurate and complete. If they weren't, it doesn't apply, and I'll tell you why in writing.
Opportunity, expressed as profit and cash and reported separately — never as revenue. Revenue figures are easy to inflate and they don't turn up in your bank account. What you get is a documented estimate over twelve months, as a range, with the assumptions written down. And it's the floor, not the forecast — it's what's recoverable from how the business runs today, before we've improved anything.
A thirty-minute strategy session, the pre-work pack, ninety minutes for the deep dive, then a weekly group call you can join live or catch up on later. The fixes themselves take work. That's the point.
Most are. That's usually part of the problem. The pre-work is built so your bookkeeper can fill in the finance section, and anything missing we cover on the call.
We go through it in your strategy session, once we both know you're a fit. There's a pay-in-full option and a three-instalment option.
The numbers aren't. Charge-out against true cost, quotes that never get chased, jobs that come in over — I've seen the same problems in every business I've run, and in every trade I've worked with.
One free strategy session. Thirty minutes. You leave knowing why it all still runs through you, what to hand over first, and a realistic date you could be off the tools. Whether or not we work together.
Book a strategy session