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The $100,000 guarantee: how it actually works

By Luke Tadich · The Tradie Owner

What the $100,000 guarantee actually is

It's exactly what it sounds like. Come on as a client, and in your first paid session I'll find at least $100,000 of opportunity in your trade business. If I can't, you get your money back. No fine print, no wriggle room, no clever get-out clause. I put my own skin in the game because I already know how this goes. Most trade owners turning over a million or more are sitting on six figures of it and can't see it, because they're too flat out on the tools and in the truck to look.

What comes first: the free strategy session

It's free, thirty minutes, on Google Meet. No pitch deck, no waffle. We work out why the job still runs through you, what to hand over first, and a realistic date you could be off the tools. You leave with that blueprint whether or not we ever speak again. There's nothing to guarantee here, because it costs you nothing.

What happens in the session I guarantee

If you come on as a client, we sit down for ninety minutes with your numbers on the table.

1. We start with your numbers. Revenue, gross margin, your real hourly cost, what's actually landing in the bank. You send these through beforehand, so we're not guessing.
2. We look at how you price and quote. What you charge, how you build a quote, how many you win, and what happens after you hit send.
3. We look at the work itself. The variations, the extras, the half-days you do and never bill for, and the jobs that felt busy but made nothing.
4. We find where your cash is stuck. Money owed to you, deposits you're not taking, and terms that have your bank quietly funding your customers.
5. Then I show you the number. Where the $100k is, ranked by what's easiest to fix first. Your written 60-day plan follows within 48 hours.

Where the $100k is usually hiding

It's almost never one big thing. It's five or six things that add up fast. Here's where I find it most often.

• Pricing that's too low. Most tradies charge off a gut feel, not their real cost. Undercharging by even $15 an hour across a crew is tens of thousands a year. Our free charge-out-rate calculator shows you your true number in about two minutes.
• Quotes that never get followed up. Jobs you'd already won, gone cold because nobody rang. A proper follow-up habit lifts your win rate on the leads you already paid for.
• Unbilled work. The variation, the site change, the extra day. You do it, the client's happy, and it never makes it onto the invoice. That's pure profit walking off site.
• Jobs that lose money. You've got winners and you've got dogs, and most owners can't tell you which is which. Killing the loss-makers can lift your profit without a single new lead.
• Cash tied up. Slow invoicing, no deposits, thirty-day terms you never actually agreed to. The work's done, the money's just sitting somewhere that isn't your account.
• Overheads and buying. Subbie rates, material prices, tool and truck costs that crept up while you were too busy to notice. Small leaks, big hole over a year.

What "guaranteed or your money back" really means

Exactly what it says. If I sit down with you, go through your business and can't point to at least $100,000 of opportunity, you get your money back for the session. And to be clear, I'm not talking about money that magically appears out of thin air. I'm talking about real opportunity I can show you and back with your own numbers. The reason I can offer this so confidently is simple. On a business turning over a million dollars or more, $100,000 is a low bar, not a stretch. I offer the guarantee because I'm confident, not because I'm reckless.

Why the money comes first

Getting off the tools has to be paid for. A leading hand, someone to chase the quotes, a phone that gets answered while you're on a roof. They all cost money before they give you time back. The $100,000 is what funds it. The money comes first. Then we build the business so it runs without you on the tools.

Who it's for, and who it isn't

This is built for trade business owners doing roughly $1 million or more in turnover. Builders, plumbers, sparkies, electricians, concreters, landscapers, the lot. If you've got a crew, real overheads and enough volume that small percentages turn into big dollars, the maths works in your favour. If you're a sole trader still finding your feet, or you're not turning over enough for a six-figure opportunity to be realistic yet, I'll tell you straight in the strategy session and point you somewhere more useful. I'd rather lose the booking than waste your smoko.

If you're the skeptical type, good

You should be. Plenty of "business coaches" have never run a business, never carried a crew, never had payroll due in a week the money hadn't landed. I have. I built and scaled trade businesses before I ever coached one, and before that I was a paramedic, so I don't rattle easily and I don't do fluff. The strategy session costs you nothing but thirty minutes. Worst case, you walk away with the blueprint. Book it, and let's work out what it would take to get you off the tools.